Curricula Vitae in BFT Business Administration

Name	Personal Focus	Summary
Serkan Catma Professor	Economics	Serkan Catma is an Associate Professor of Economics at University of South Carolina Beaufort.
Richard A. Heiens, III Professor	Strategy, Promotion, Consumer Behavior	Dr. Heiens has a variety of research interests, and has conducted both academic and applied research in the areas of customer loyalty, consumer segmentation, marketing communications, services marketing, and marketing strategy. His research articles have appeared in a variety of publications.
Kelly Prestby Senior Instructor		Kelly Prestby earned a Master of Accountancy from Auburn University.
Dr. Scott Samuel Roeder Assistant Professor	how heuristics and biases inform consumers' judgments and behavior	Scott Roeder joined the Darla Moore School of Business as an assistant professor of marketing in 2019. He previously received a Ph.D. in marketing from UC Berkeley (2016) before completing postdoctoral work at the Olin Business School, Washington University, in St. Louis. He also holds an M.S. (marketing) from UC Berkeley and a B.S. (Hons) in psychology from the University of British Columbia. Previous to his academic career, he worked in sales (consumer electronics) & moonlit as a web developer
George Smith Professor	Business	George Smith, Ph.D. is the Department Chair/Professor in the Department of Business Administration, University of SC Beaufort. He received his PhD in Public Administration at the Nelson A. Rockefeller College of Public Affairs and Policy at the University of Albany (SUNY). He earned a Master of Public Administration (MPA) at Brigham Young’s Marriott School of Management and a BS degree in Sociology. He joined the USCB faculty in 2015.