Curriculum Vitae for Heiens, III, Richard A.

Biographical Profile Interest Background Professional Preparation Memberships & Professional Activities Positions & Appointments Recognition Awards, Honors, & Fellowships

Websites

Dr. Richard Heiens
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Heiens, III, Richard A.

Professor

Dr. Heiens has a variety of research interests, and has conducted both academic and applied research in the areas of customer loyalty, consumer segmentation, marketing communications, services marketing, and marketing strategy. His research articles have appeared in a variety of publications.

Biographical Profile

College
University of SC Beaufort
Department
BFT Business Administration
Tenure Status
Tenured

Interest Background

Interest Keywords
customer loyalty, consumer segmentation, marketing communications, services marketing, marketing strategy
Personal Focus Areas
Strategy, Promotion, Consumer Behavior

Professional Preparation(Education & Training)

Dates Institution Location Degree Field of Study
1993 Florida State University Tallahassee, FL Ph.D. Marketing
1988 Florida State University Tallahassee, FL B.S. Marketing

Memberships & Professional Activities

Dates Type Description Institution/Entity
2000 - Present Membership Member Institute for Supply Management Augusta Area Chapter
2009 Professional Activity Discussant Southeast Decision Sciences Annual Conference
2010 Professional Activity Session Chair- Teaching Pedagogy Track Global Conference on Business and Economics
2011 Professional Activity Track Chair- Advertising, Direct Marketing, and Promotion Atlantic Marketing Association Annual Conference

Positions & Appointments

Dates Description Institution/Entity
2018 - Present Professor of Marketing University of South Carolina Beaufort

Recognition Awards, Honors, & Fellowships

Dates Type Description Foundation/Entity
2001 Award Distinguished Research Paper Award Allied Academies of Business
2003 Award Distinguished Research Paper Award Allied Academies of Business
2003 Award Outstanding University Scholarly Activity Award University of South Carolina Aiken
2004 Award Awarded Endowed Chair in Business, the Walter F. O'Connell Palmetto Professorship for Excellence and Technology University of South Carolina Aiken
2009 Award Awarded Research Sabbatical University of South Carolina Aiken
2010 Award Distinguished Research Paper Award Allied Academies of Business
2012 Award Southern Bank and Trust Faculty Scholarship Excellence Award University of South Carolina Aiken
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