Lee, Hanna
Assistant Professor
After receiving her Ph.D. in textile technology and management at the NCSU, Hanna Lee started her academic career as an assistant professor of marketing at Susquehanna University in Pennsylvania before joining the Department of Retailing at the University of South Carolina. Lee has taught courses in digital marketing, consumer behavior, luxury brand management, fashion retail management and fashion history at NCSU and Susquehanna University since 2020.
Biographical Profile
- College
- Hosp., Retail, & Sport Mgmt
- Department
- Retailing
- Tenure Status
- Tenure Track
Interest Background
- Personal Focus Areas
- understanding consumers in retail settings based on consumer behavior theories and methodology, human experience management in the innovative / international retail environment, consumer behavior in various shopping and communication channels, including omni-channel retail envi
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