Gupta, Keshav
Assistant Professor
Keshav Gupta serves as an assistant professor in the Department of Sport and Entertainment Management at the University of South Carolina. Gupta received his Ph.D. in business administration from the Fox School of Business at Temple University and his B.Tech in electrical and electronics engineering from Delhi Technological University in New Delhi, India.
Biographical Profile
- College
- Hosp., Retail, & Sport Mgmt
- Department
- Sport & Entertainment Mgmt
- Tenure Status
- Tenure Track
Interest Background
- Personal Focus Areas
- consumer behavior and decision making, primarily in the fields of gamification and esports, consumer’s perception of artificial intelligence (AI)
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