Russ Gottwald helps illustrate the method behind advertising's madness in his courses, which cover topics such as creative concept development and execution, writing, and the history of advertising in the Super Bowl. His career in advertising has hinged upon answering two fundamental questions: "What do we need to do?" and "What's the best way to do it?" Since entering the industry over a decade ago he has worked in the roles of strategist, copywriter, and creative team lead.