Yang, Linyun Wu
Assistant Professor
Dr. Linwan Wu's research adopts the empirical and social scientific approach investigating how communication technologies influence consumers’ responses to strategic communication. He is interested in seeing how different features of digital media work together with other factors (e.g. message, individual, and contextual factors) to influence consumers’ cognitive, affective, and conative responses. Wu is in the advertising sequence. He believes true knowledge comes from practice.
Biographical Profile
- College
- Darla Moore School of Business
- Department
- Moore Sch - Div. of Research
- Tenure Status
- Tenure Track
Interest Background
- Personal Focus Areas
- how communication technologies influence consumers’ responses to strategic communication
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