Yang, Linyun Wu

Assistant Professor

Dr. Linwan Wu's research adopts the empirical and social scientific approach investigating how communication technologies influence consumers’ responses to strategic communication. He is interested in seeing how different features of digital media work together with other factors (e.g. message, individual, and contextual factors) to influence consumers’ cognitive, affective, and conative responses. Wu is in the advertising sequence. He believes true knowledge comes from practice.

Biographical Profile

College
Darla Moore School of Business
Department
Moore Sch - Div. of Research
Tenure Status
Tenure Track

Interest Background

Personal Focus Areas
how communication technologies influence consumers’ responses to strategic communication
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