Messner, Wolfgang
Clinical Professor
Wolfgang Messner is a clinical associate professor at the Darla Moore School of Business and director of GloBus Research. Prior to coming to the University of South Carolina in August 2016, he was a professor of international management at the MYRA School of Business in Mysore (India).
Biographical Profile
- College
- Darla Moore School of Business
- Department
- Moore Sch - Div. of Research
- Tenure Status
- Non-Tenure Track
Interest Background
- Interest Keywords
- managing cross-cultural teams, cross-cultural differences in consumer behavior and doing business in emerging markets
- Personal Focus Areas
- challenges of managing international teams and the needs of practitioners in international marketing
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CV last updated on