Roeder, Scott Samuel
Assistant Professor
Scott Roeder joined the Darla Moore School of Business as an assistant professor of marketing in 2019. He previously received a Ph.D. in marketing from UC Berkeley (2016) before completing postdoctoral work at the Olin Business School, Washington University, in St. Louis. He also holds an M.S. (marketing) from UC Berkeley and a B.S. (Hons) in psychology from the University of British Columbia. Previous to his academic career, he worked in sales (consumer electronics) & moonlit as a web developer
Biographical Profile
- College
- University of SC Beaufort
- Department
- BFT Business Administration
- Tenure Status
- Tenure Track
Interest Background
- Interest Keywords
- heuristics , biases , self-knowledge, enjoyment, financial decision making.
- Personal Focus Areas
- how heuristics and biases inform consumers' judgments and behavior
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