Dr. Wen's research agenda lies primarily in psychological processes and persuasion effects of health- and risk-related messages via experimental research. She is particularly interested in examining the interplay between individual differences and message factors that influences public’s cognitive, affective, and conative responses in the context of health and risk communications.
Biographical Profile
College
College of Information & Comm.
Department
Journalism & Mass Comm.
Tenure Status
Tenured
Interest Background
Do you include students in your research?
Undergraduates and Graduates
Interest Keywords
Experimental Research, Media Effects, Health Communication, Risk Communication, Consumer Psychology, Information Processing, Social Media and Online Communication
Institutional Focus Areas
Behavioral Sciences, Social Sciences
Personal Focus Areas
Persuasion, Health and Risk Communication, Consumer Psychology
Professional Preparation(Education & Training)
Dates
Institution
Location
Degree
Field of Study
08/2014 - 08/2017
University of Florida
Gainesville, Florida
Ph.D.
Mass Communication
08/2011 - 05/2014
Iowa State University
Ames, IA
M.S.
Mass Communication
09/2007 - 06/2011
Sun Yat-Sen University
Guangzhou, China
B.A.
Literature
Memberships & Professional Activities
Dates
Type
Description
Institution/Entity
08/2013
Membership
Member
International Communication Association
01/2014
Membership
Member
Association for Education in Journalism and Mass Communication
08/2014
Membership
Member
American Academy of Advertising
08/2017
Professional Activity
Executive Committee of the Advertising Division
Association for Education in Journalism and Mass Communication
Positions & Appointments
Dates
Description
Institution/Entity
08/2017
Assistant Professor
University of South Carolina
Recognition Awards, Honors, & Fellowships
Dates
Type
Description
Foundation/Entity
2016
Award
Advertising Division Second-Place Top Faculty Paper Award
Association for Education in Journalism & Mass Communication
2016
Award
2016-2017 Dissertation Award
American Academy of Advertising
2022
Award
Breakthrough Star Award
University of South Carolina
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