Dr. Tom Reichert’s research interests include advertising and mass communication content and effects. He’s written or edited several books about major issues and concerns regarding the uses and effects of advertising on professional practice and culture. His research has appeared in a variety of journals including Journal of Advertising, Journal of Current Issues and Research in Advertising, and Journal of Communication.
Biographical Profile
College
College of Information & Comm.
Department
Information & Comm. - Dean
Tenure Status
Tenured
Interest Background
Interest Keywords
advertising and mass communication content and effects
Personal Focus Areas
advertising courses including management, media planning, principles, and media sales, organizational communication, persuasion, political campaign communication and public speaking
Professional Preparation(Education & Training)
Dates
Institution
Location
Degree
Field of Study
1988
University of Missouri
B.J.
Journalism
1997
University of Arizona
PhD
Communication with marketing emphasis
1993
University of Arizona
M.A.
Communication with marketing emphasis
Memberships & Professional Activities
Dates
Type
Description
Institution/Entity
06/2007
Professional Activity
Participant
Scripps Howard Leadership Academy, in conjunction with LSU’s Manship School, Baton Rouge
2013 - 2014
Professional Activity
Fellow
SEC Academic Leadership Development Program (ALDP), University of Georgia. Mentored under Tom Landrum, UGA’s Vice President of Development and Alumni Relations
2014 - 2015
Professional Activity
Fellow
Executive Leadership Institute (ELI), University System of Georgia
2016
Professional Activity
Participant
Development for Deans and Academic Leaders, CASE, New Orleans, Oct 5-7
2017 - 2018
Professional Activity
Fellow
Accelerated Leadership Academy (ALA), University System of Georgia
Positions & Appointments
Dates
Description
Institution/Entity
1996 - 1998
Lecturer
Department of Journalism, University of North Texas, Denton College of Arts and Sciences
1998 - 2001
Assistant Professor
Department of Journalism, University of North Texas, Denton College of Arts and Sciences
2001 - 2003
Associate Professor
Department of Advertising and Public Relations, University of Alabama, Tuscaloosa College of Communication and Information Sciences
2003 - 2004
Associate Professor
Department of Advertising and Public Relations, University of Alabama, Tuscaloosa College of Communication and Information Sciences
2004 - 2009
Assistant Professor
Department of Advertising and Public Relations, University of Georgia, Athens Grady College of Journalism and Mass Communication
2008 - 2010
Assistant Department Head
Department of Advertising and Public Relations, University of Georgia, Athens
2009 - Present
Professor
Department of Advertising and Public Relations, University of Georgia, Athens Grady College of Journalism and Mass Communication
2010 - Present
Department Head
Department of Advertising and Public Relations, University of Georgia, Athens
2012 - Present
Georgia Athletic Association Professor of Advertising
Department of Advertising and Public Relations, University of Georgia, Athens Grady College of Journalism and Mass Communication
2017 - Present
Education Foundation Distinguished Professor
College of Information & Communications, University of South Carolina, Columbia
2017 - Present
Dean
College of Information & Communications, University of South Carolina, Columbia
Recognition Awards, Honors, & Fellowships
Dates
Type
Description
Foundation/Entity
1998
Award
Top Paper Award, Social Cognition and Intrapersonal Division, co-authored
National Communication Association
1999
Award
Top Journal Article, co-authored
Communication Reports
2003
Award
Member
Kappa Tau Alpha, National Mass Communication Honor Society
2004
Award
Top Paper Award, co-authored
Health Communication Division, National Communication Association
2013
Award
Top Article Award, co-authored
Journal of Current Research in Advertising
2012
Honor
Professorship (2012 - 2017)
Georgia Athletic Association
2017
Honor
Distinguished Professorship
Education Foundation
The two sections below (Awards and Pending Proposals) are only viewable by PIs, business managers, chairs, and deans.