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Byun, Sang-eun
Associate Professor
Dr. Sang-Eun Byun is an associate professor in the Department of Retailing at the University of South Carolina. She received a Ph.D. degree in Retailing from Michigan State University. Before joining the University of South Carolina in August 2016, she worked at Auburn University for ten years as an assistant/associate professor in Apparel Merchandising. She currently teaches Retailing in Multinational Markets. Previously, she taught Consumer Theory and Research Method at the graduate level.
Biographical Profile
- College
- Hosp., Retail, & Sport Mgmt
- Department
- Retailing
- Tenure Status
- Tenure Track
Interest Background
- Do you include students in your research?
- None
- Interest Keywords
- Consumer psychology and decision making in offline/online retail environments, strategies for customer engagement and experience creation, strategies for CSR communication, and small business and entrepreneurship.
- Institutional Focus Areas
- Business and Entrepeneurship
- Personal Focus Areas
- Strategies for CSR communication, Small business and entrepreneurship, Cross-cultural marketing and consumer research
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