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Wu, Linwan
Associate Professor
Dr. Wu is in the advertising sequence. He believes true knowledge comes from practice. He taught Advertising Research and International Advertising at the University of Florida. He currently teaches Media Analysis as and Assistant Professor for the School of Journalism and Mass Communication, College of Information and Communications at the University of South Carolina.
Biographical Profile
- College
- College of Information & Comm.
- Department
- Journalism & Mass Comm.
- Tenure Status
- Tenured
Interest Background
- Do you include students in your research?
- None
- Interest Keywords
- Empirical and social scientific approach investigating how communication technologies influence consumers’ responses to strategic communication.
- Personal Focus Areas
- Consumer response
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