Wu, Linwan

Associate Professor

Dr. Wu is in the advertising sequence. He believes true knowledge comes from practice. He taught Advertising Research and International Advertising at the University of Florida. He currently teaches Media Analysis as and Assistant Professor for the School of Journalism and Mass Communication, College of Information and Communications at the University of South Carolina.

Biographical Profile

College
College of Information & Comm.
Department
Journalism & Mass Comm.
Tenure Status
Tenured

Interest Background

Do you include students in your research?
None
Interest Keywords
Empirical and social scientific approach investigating how communication technologies influence consumers’ responses to strategic communication.
Personal Focus Areas
Consumer response
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