Websites
Ince, Elise C
Associate Professor
Elise Chandon's research examines how consumers process marketing material and marketing claims in the area of linguistics (language structure, meaning, phonetics and fluency). Her research has been published in the Journal of Consumer Research and Journal of Marketing Research.
Biographical Profile
- College
- Darla Moore School of Business
- Department
- Moore Sch - Dean's Office
- Tenure Status
- Tenured
Interest Background
- Do you include students in your research?
- None
- Interest Keywords
- Impact of linguistics (language structure, meaning, phonetics and fluency) on consumer behavior.
- Institutional Focus Areas
- Business and Entrepeneurship
- Personal Focus Areas
- Linguistics
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