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Zhou, Chen
Associate Professor
Chen Zhou is an assistant professor of marketing at the Darla Moore School of Business at the University of South Carolina. She received her Ph.D. in Marketing from Pennsylvania State University. She is currently teaching marketing research at the undergraduate Zhou uses quantitative methods to study managerial research problems. Her research interests are in the areas of service competition, service marketing and inter-firm relationships.
Biographical Profile
- College
- Darla Moore School of Business
- Department
- Moore Sch - Dean's Office
- Tenure Status
- Tenured
Interest Background
- Do you include students in your research?
- None
- Interest Keywords
- Service competition, service marketing, salespeople incentive design and firm alliance.
- Institutional Focus Areas
- Business and Entrepeneurship
- Personal Focus Areas
- Marketing research, Global matketing, Customer analytics
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CV last updated on