Oh, Haemoon

Professor

Dr. Haemoon Oh has years of outstanding academic and administrative experiences.Haemoon is a distinguished, influential scholar. He has published books, book chapters, and articles in hospitality, tourism, and general business journals. The majority of his scholarly articles appear in the discipline’s top-tiered journals. Throughout his career, he has sustained his research focus in the marketing area, with a particular emphasis on how customers value different product and service experiences.

Biographical Profile

College
Hosp., Retail, & Sport Mgmt
Department
HRSM - Dean's Office
Tenure Status
Tenured

Interest Background

Do you include students in your research?
None
Interest Keywords
Leadership, Marketing Metrics, Customer Relationship Management, Research Methods, Hospitality and/or Services Marketing, Hospitality Law, Strategic Management, Professional Writing
Personal Focus Areas
Customer experience valuation, Marketing measurement and modeling, Perceptions

Professional Preparation(Education & Training)

Dates Institution Location Degree Field of Study
Pennsylvania State University PhD
Hanyang University Seoul Korea B.S.
University of Nevada-Las Vegas M.S.

Positions & Appointments

Dates Description Institution/Entity
08/1997 - 12/2008 Associate / Assistant Professor / Director of Graduate Program Iowa State University
01/2009 - 2015 Professor and Department Head, Hospitality and Tourism Management University of Massachusetts Amherst

Recognition Awards, Honors, & Fellowships

Dates Type Description Foundation/Entity
1997 Award W. Bradford Wiley Memorial Research Award International Council on Hotel, Restaurant and Institutional Education (I-CHRIE)
2004 Award Best Article of the Year International Journal of Hospitality Management
2008 Award W. Bradford Wiley Memorial Research Award International Council on Hotel, Restaurant and Institutional Education (I-CHRIE)
2010 Award Best Paper Award Global Marketing Conference
2013 Award John Wiley & Sons Lifetime Research Achievement Award International Council on Hotel, Restaurant and Institutional Education (I-CHRIE)
2015 Award Best Paper Award World Education Congress, San Francisco, Calif.
2015 Honor Ranked within the top 10 in the discipline for quality of research output, quantity of research output, consistency of quality research output, and longevity of quality research; ranked #1 based on the number of citations per published article and the number of citations per publication per year Journal of Teaching in Travel & Tourism
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