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Becerril Arreola, Rafael
Associate Professor
I study the role of socioeconomics, social processes, and technology in consumer markets. To this end, I develop and apply tools from econometrics, game theory, optimization, computer engineering and science, supported by theories from economics, psychology, and sociology.
Biographical Profile
- College
- Darla Moore School of Business
- Department
- Moore Sch - Div. of Research
- Tenure Status
- Tenured
Interest Background
- Do you include students in your research?
- Undergraduates and Graduates
- Interest Keywords
- Socioeconomics and technology in consumer markets; online retailing; pricing; product lines; assortments; computer algorithms and computer engineering applied to marketing and operations management
- Institutional Focus Areas
- Social Sciences, Science and Engineering (Other), Business and Entrepeneurship
- Personal Focus Areas
- Marketing, Operations Management, Computer Engineering / Computer Science
Professional Preparation(Education & Training)
| Dates | Institution | Location | Degree | Field of Study |
|---|---|---|---|---|
| 09/2008 - 03/2013 | University of California, Los Angeles | Los Angeles, USA | Ph.D. | Management (Quantitative Marketing and Economics) |
| 09/2001 - 04/2003 | University of Toronto | Toronto, Canada | M.A.Sc | Electrical and Computer Engineering |
| 08/1996 - 12/2000 | Instituto Tecnologico de Estudios Superiores de Monterrey | Toluca, Mexico | B.Sc. | Electrical and Computer Engineering |
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