Park, Joohyung
Associate Professor
Prior to pursuing her Ph.D., Dr. Park worked full time as a marketing researcher and a brand consultant for six years in Seoul, Korea. Research interests are Service failure and recovery, multi-channel retailing, consumerâÂÂs technology use, consumer emotion, socially responsible consumer behavior.
Biographical Profile
- College
- Hosp., Retail, & Sport Mgmt
- Department
- Retailing
- Tenure Status
- Tenured
Interest Background
- Do you include students in your research?
- None
- Interest Keywords
- Service failure and recovery, multi-channel retailing, consumerâÃÂÃÂs technology use, consumer emotion, socially responsible consumer behavior
Professional Preparation(Education & Training)
| Dates | Institution | Location | Degree | Field of Study |
|---|---|---|---|---|
| Purdue University | West Lafayette, IN | Ph.D. | ||
| Sookmyung Women's University | Seoul, South Korea | B.S. | ||
| Sookmyung Women's University | Seoul, South Korea | M.S. |
Recognition Awards, Honors, & Fellowships
| Dates | Type | Description | Foundation/Entity |
|---|---|---|---|
| 2015 | Award | Best Paper Award - for “Extending the Resource-Based View: Effects of Strategic Orientation Toward Community on Small Business Performance" (with Jeff Campbell) | American Marketing Association/American Collegiate Retailing Association Triennial Conference |
The two sections below (Awards and Pending Proposals) are only viewable by PIs, business managers, chairs, and deans.
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