Koesters, Todd C.

Associate Professor

Professor Koesters joins USC from Churchill Downs Entertainment Group (CDE), a wholly owned subsidiary of Churchill Downs Inc., where he served as Vice President of Marketing and Sales. His responsibilities included sponsorship sales, brand creation, development and management, strategic planning and ticket sales for all new entertainment events. Research interests include Return on investment/objectives and evaluation and valuation modeling of sports and entertainment sponsorships.

Biographical Profile

College
Hosp., Retail, & Sport Mgmt
Department
Sport & Entertainment Mgmt
Tenure Status
Tenured

Interest Background

Do you include students in your research?
None
Personal Focus Areas
Return on Investment/Objectives, Evaluation and Valuation modeling of sports and entertainment sponsorships

Professional Preparation(Education & Training)

Dates Institution Location Degree Field of Study
Capital University Law School Columbus, OH J.D.
The Ohio State University Columbus, OH B.A.
Ohio University Athens, OH M.S.A. Sports Administration

Positions & Appointments

Dates Description Institution/Entity
Present Assistant Professor, Department of Sport and Entertainment Management College of Hospitality, Retail, and Sport Management, University of South Carolina

Recognition Awards, Honors, & Fellowships

Dates Type Description Foundation/Entity
2008 Honor GMR Marketing Hall of Fame GMR Marketing
The two sections below (Awards and Pending Proposals) are only viewable by PIs, business managers, chairs, and deans.
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