McKeever, Brooke Weberling

Academic Affiliate

Dr. Brooke W. McKeever studies strategic communication with a focus on health communication and nonprofit public relations including advocacy, fundraising, and campaigns that mobilize publics and increase stakeholder support. She has published in peer-reviewed journals such as the Journal of Public Relations Research, Public Relations Review, Health Communication, Science Communication, Journalism & Mass Communication Quarterly, Journal of Communication, and Mass Communication & Society

Biographical Profile

College
College of Information & Comm.
Department
Journalism & Mass Comm.
Tenure Status
Tenured

Interest Background

Do you include students in your research?
Undergraduates and Graduates
Interest Keywords
Strategic communication with a focus on health communication and nonprofit public relations including advocacy, fundraising, and campaigns that mobilize publics and improve health and social conditions.
Institutional Focus Areas
Business and Entrepeneurship
Personal Focus Areas
Public Relations, Marketing, Fundraising

Professional Preparation(Education & Training)

Dates Institution Location Degree Field of Study
Florida State University Tallahassee, FL B.A.
University of North Carolina Chapel Hill, NC Ph.D.
Ohio University Athens, OH M.S.

Positions & Appointments

Dates Description Institution/Entity
2019 Associate Dean of Research College of Information and Communications, UofSC
Present Associate Professor and MMC Program Coordinator University of South Carolina

Recognition Awards, Honors, & Fellowships

Dates Type Description Foundation/Entity
2023 Award USC Educational Foundation Research Award for Professional Schools University of South Carolina
The two sections below (Awards and Pending Proposals) are only viewable by PIs, business managers, chairs, and deans.
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