Biographical Profile
Interest Background
International Activity
Professional Preparation
Memberships & Professional Activities
Positions & Appointments
Websites
Kalaignanam, Kartik
Professor
Kartik Kalaignanam is Professor of marketing and Moore Fellow at the Darla Moore School of Business. His research program focuses on the impact of product development/management issues on firm performance. His research has examined the impact of new product alliances, NPD outsourcing, product recalls and product modularity on metrics such as product quality and stock market performance. He also investigates the influence of emerging CRM practices on performance.
Biographical Profile
- College
- Darla Moore School of Business
- Department
- Moore Sch - Div. of Research
- Tenure Status
- Tenured
International Activity
- International Activities
- Yes
- Type of Activity
- Research, Other (Have a couple of research projects that examine the impact of offshoring customer relationship tasks on firm performance)
- Countries
- Singapore
- Institutional Focus Areas
- Business and Entrepeneurship
- Extended Residence in Foreign Country
- No
- Speaks Non-English Language
- Yes (Hindi, Tamil)
Interest Background
- Do you include students in your research?
- Undergraduates and Graduates
- Interest Keywords
- Product recalls, agile marketing, cloud computing
- Institutional Focus Areas
- Business and Entrepeneurship
- Personal Focus Areas
- Product quality and product recalls, CRM, Marketing Agility
Professional Preparation(Education & Training)
| Dates | Institution | Location | Degree | Field of Study |
|---|---|---|---|---|
| 2007 | Texas A&M University | College Station, Texas | PhD | Marketing |
| 2002 | Texas A&M University | College Station, Texas | MS | Marketing |
| 1997 | University of Mumbai | Mumbai, India | MBA | Masters in Business Administration |
| 1994 | University of Mumbai | Mumbai, India | BS | Engineering |
Memberships & Professional Activities
| Dates | Type | Description | Institution/Entity |
|---|---|---|---|
| Membership | American Marketing Association | ||
| Membership | INFORMS |
Positions & Appointments
| Dates | Description | Institution/Entity |
|---|---|---|
| 09/1994 - 08/1995 | Graduate Engineer Trainee, Bombay Dyeing and Manufacturing Company, Ltd., Mumbai, India | |
| 06/1997 - 07/1998 | Area Sales Executive, Voltas, Ltd., Mumbai, India | |
| 07/1998 - 04/2000 | Regional Sales Coordinator, Adidas India, Mumbai, India | |
| 04/2000 - 08/2000 | Marketing Manager, Netaphase Consulting, Mumbai, India |
The two sections below (Awards and Pending Proposals) are only viewable by PIs, business managers, chairs, and deans.
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