Kartik Kalaignanam is an associate professor of marketing at the Darla Moore School of Business. His research program focuses on two substantive themes. The first theme examines the impact of new product alliances, CRM outsourcing, NPD outsourcing and product recalls on metrics such as product quality and stock market performance. The second stream of research investigates the influence of the impact of CMO tenure and CMO compensation mix on performance metrics.
Biographical Profile
College
Darla Moore School of Business
Department
Moore Sch - Div. of Research
Tenure Status
Tenured
International Activity
International Activities
Yes
Type of Activity
Research, Other (Have a couple of research projects that examine the impact of offshoring customer relationship tasks on firm performance)
Countries
Singapore
Institutional Focus Areas
Business and Entrepeneurship
Extended Residence in Foreign Country
No
Speaks Non-English Language
Yes
(Hindi, Tamil)
Interest Background
Institutional Focus Areas
Business and Entrepeneurship
Personal Focus Areas
Product quality and product recalls, Marketing Officers in the C-suite
Professional Preparation(Education & Training)
Dates
Institution
Location
Degree
Field of Study
2007
Texas A&M University
College Station, Texas
PhD
Marketing
2002
Texas A&M University
College Station, Texas
MS
Marketing
1997
University of Mumbai
Mumbai, India
MBA
Masters in Business Administration
1994
University of Mumbai
Mumbai, India
BS
Engineering
Memberships & Professional Activities
Dates
Type
Description
Institution/Entity
Membership
American Marketing Association
Membership
INFORMS
Positions & Appointments
Dates
Description
Institution/Entity
09/1994 - 08/1995
Graduate Engineer Trainee, Bombay Dyeing and Manufacturing Company, Ltd., Mumbai, India
06/1997 - 07/1998
Area Sales Executive, Voltas, Ltd., Mumbai, India
07/1998 - 04/2000
Regional Sales Coordinator, Adidas India, Mumbai, India
04/2000 - 08/2000
Marketing Manager, Netaphase Consulting, Mumbai, India
The two sections below (Awards and Pending Proposals) are only viewable by PIs, business managers, chairs, and deans.