Kim, Jiyeon

Associate Professor

Jiyeon Kim, Ph.D. is an Associate Professor at the Department of Retailing, University of South Carolina. She teaches in the area of Retail Promotion, Visual Merchandising, and Retail Shopper Analysis. Her research interests include online retailing and consumer behavior and social media promotion.

Biographical Profile

College
Hosp., Retail, & Sport Mgmt
Department
Retailing
Tenure Status
Tenured

International Activity

International Activities
Yes
Type of Activity
Research
Countries
Korea
Institutional Focus Areas
Behavioral Sciences, Social Sciences, Business and Entrepeneurship
Extended Residence in Foreign Country
Yes (Korea)
Speaks Non-English Language
Yes (Korean)

Interest Background

Do you include students in your research?
Graduates
Interest Keywords
Internet Retailing, Online Consumer Behavior, Interactive Product Simulator
Institutional Focus Areas
Behavioral Sciences, Social Sciences, Business and Entrepeneurship
Personal Focus Areas
Internet retailing and product visualization technologies, Online consumer behavior, Visual merchandising

Professional Preparation(Education & Training)

Dates Institution Location Degree Field of Study
2006 Auburn University Auburn, Alabama PhD Merchandising and Retail Management
2003 University of Georgia Athens, Georgia MS Apparel Merchandising
2000 American InterContinental University Atlanta, Georgia BS Fashion Design & Marketing
1992 Catholic University of Korea South Korea BS Clothing & Textiles

Positions & Appointments

Dates Description Institution/Entity
01/2002 - 07/2003 Graduate Teaching and Research Assistant University of Georgia
08/2003 - 07/2006 Graduate Teaching and Research Assistant Auburn University
08/2006 - 07/2012 Assistant Professor, Department of Retailing, College of Hospitality, Retail, and Sport Management University of South Carolina
08/2012 - Present Associate Professor, , Department of Retailing, College of Hospitality, Retail, and Sport Management University of South Carolina
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