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Kim, Jung-Hwan
Associate Professor
Jung-Hwan's research focuses on exploring digital transformation and emotional branding, investigating interactive shopping experiences, and understanding luxury consumer behavior. This encompasses the study of digital retailing, decision-making processes, shopping experiences, the impact of social media, advancements in retail technology, and perceptions of luxury brands.
Biographical Profile
- College
- Hosp., Retail, & Sport Mgmt
- Department
- Retailing
- Tenure Status
- Tenured
Interest Background
- Do you include students in your research?
- Undergraduates and Graduates
- Interest Keywords
- Digital retailing, decision-making, shopping experience, social media usage, retail technology, and luxury brand perception
- Institutional Focus Areas
- Behavioral Sciences, Business and Entrepeneurship
- Personal Focus Areas
- Digital transformation and emotional branding, Interactive shopping experiences, Luxury Consumer behavior
Professional Preparation(Education & Training)
| Dates | Institution | Location | Degree | Field of Study |
|---|---|---|---|---|
| 2006 | The Ohio State University | Columbus, Ohio | PhD | Textiles and Clothing |
| 2002 | Fashion Institute of Technology | New York, New York | AAS | Fashion Merchandising Management |
| 1998 | SookMyung Women's University | Seoul, Korea | MS | Textiles and Clothing |
| 1996 | Hannam University | Taejon, Korea | BS | Textiles and Clothing |
Positions & Appointments
| Dates | Description | Institution/Entity |
|---|---|---|
| 2006 | Assistant Professor, Department of Retailing, College of Hospitality, Retail, and Sport Management, University of South Carolina |
The two sections below (Awards and Pending Proposals) are only viewable by PIs, business managers, chairs, and deans.
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